SEO Explained For Those That Need To Know The Basics
The aim of an SEO is to get keywords phrases to rank highly in search engine results. Websites that the search engines consider valuable and useful and with pages that seem most helpful to people who conduct online searches.
For example, for the website to rank it needs to offer valuable results, have high-quality content and kinks that build the highest level of trust based on the search engine algorithms. A key point to make here is that you will need to have good, relevant and unique content.
There is a good guide here directly from Google: Google SEO Guidelines.
Relevancy means that you should center such content on your niche. If you sell fitness gear for instance, then your content needs to be about such products. You can go the extra mile and have a blog on fitness. This helps establish you as an authority on this topic.
Once you have content, target it for specific keywords that matter to your prospective customers. Great title tags are only 60 to 70 characters long. After posting appropriate content and tagging the said content effectively, you need to proceed to link building.
Start by asking favours from fellow bloggers, happy customers and relevant associations. Note that the more links you get, the more you convince Google that you are reputable and authority in your niche.
Below are three SEO tools for beginners:
Google Analytics is an SEO’s bread and margarine. I’m as of now working my way through their great capability program. Pointed toward advertisers, Google Analytics gives definite measurements around a site’s activity and movement sources. In the Dashboard, you can see these insights for any timeframe of your picking.
Google Webmaster Tools
Google Webmaster Tools is a free administration for website admins that permits you to check and screen the indexing status of your site. The numerous instruments it offers permit you to:
Submit your sitemapGet a rundown of the interior, outer, and broken connections to your siteSee keyword phrases individuals are utilizing to discover your site, impressions, and clicksMobile indexing
Bing Webmaster Tools
Bing Webmaster Tools is basically the same as Google Webmaster Tools, yet to bing. Late reports demonstrate that despite the fact that Google is the most utilized internet searcher with 67% piece of the overall industry, Bing is still a power to be figured with somewhat more than 16%. To put it plainly, on the off chance that you need your site to pull in more individuals, you have to ensure it’s positioning with Bing as well.
You can learn some of the SEO tricks yourself, but it is also important to make sure you also get expert advice as there are a lot of contradicting theories out there that could land in trouble with search engine penalties. Try companies such as the best SEO Essex county has.
You Will Also Need To Have Good Hosting
Hosting is impotant because now many of the search algorithms put a heavy emphasis on site speeds.
With more than 6,000 web hosting companies present in the United States, consumers are always looking for a short cut to find quality service for their business development. A little known secret from the society of “geeks” and “nerds” have made it possible to distinguish some of the companies which stand out from the rest in terms of their quality and service.
Siteground: Siteground is home to more than a quarter of a million domains which are based on 1.000’s of servers. They are well known for their outstanding user satisfaction and a long list of advanced features and flexible plans to suit the needs of every customer.
iPage: iPage is a consistent performer which is known for its after-sales services and friendly user support. It is one of the few hosting companies which provide you with a long list of freebies which will help you to set up your website in no time.
Bluehost: Founded in the year 2003, Bluehost aims at improving the hosting experience for all the customers by making the user interface simple as well as innovative at the same time. Their VPS and shared hosting packages have attracted a large number of customers in recent years.
You can get advice by contacting Essex SEO, who will be able to guide you further on this subject