4 Essentials To Consider Before Developing Your WordPress eCommerce Website
The internet’s reach has been spreading for a couple of years now and, more and more people are hopping on the bandwagon of online shopping. As consumers embrace the virtual world as a safe and convenient place to shop, either on computers or using their smartphones, one thing is for certain, e-commerce is here to stay.
So if you are at a point where your passion has driven to start your own eCommerce store or if you want to expand your existing retail business and leverage the internet and drive more sales, and you plan to do this with WordPress, there are certain things you should know. This post will talk about 4 important aspects that you should take care of before beginning.
Domain Names: Trust me, this is not the easiest bit for most people. However, it stands to be one of the most important aspects of your online store. Your domain name is what is going to help recall or share your website. A couple of key guidelines that you should follow are:
Don’t make it overly complicated, keep it short
Do a keyword research before you chose a domain name to see how it will help SEO
Try to avoid hyphenated domain names, your users tend to forget the hyphens.
Be sure to buy and secure all extensions (.com, .net etc.) to avoid copy domains
WordPress Hosting: If there is one advice you will take away from this post, let this one be it. When your WordPress eCommerce site grows in terms of scale and traffic, managing WordPress and the server both becomes an uphill battle. That being said, WordPress Hosting is a hosting plan designed with optimized security, speed, backups, WordPress updates, and scalability for hosting WordPress websites. WordPress Hosting will ensure that the essential WordPress management tasks such as WordPress updates, backup and security etc. are automatically taken care of. Apart from this, you will have tech support by WordPress experts which will make your live a tad bit easy.
SSL is a Must: SSL stands for Secure Socket Layer, and is the industry standard when it comes to safe and secure online transactions between websites and users. SSL allows for an encrypted connection to take place between the browser and the server so that information such as credit card details, will be protected and private. If your website does not look safe and secured, people will be reluctant to perform transactions on it. Moreover, if you are hoping for your website to rank well on search engines like Google, then you definitely need to have an active SSL certificate and HTTPS as they are considered for ranking websites by Google. Having an HTTPS website will also help your website get a ‘secured’ indicator on browsers like Google chrome that adds trust when people come across your website.
Narrow Down of your eCommerce Plugin: Choosing the right eCommerce plugin is crucial for your business because a better platform means more opportunity for growth. There are a plenty of eCommerce plugins available like WooCommerce but you need to understand which one works best for you as certain plugins are great for selling digital products like e-books and downloadable products, while others are good for physical products. As a guide, consider the following:
Is the plugin regularly updated and is the support satisfactory
Flexibility and options to customize
Compatibility with other plugins and themes for beautification
Coverage of essential eCommerce functionality
Coverage of essential marketing aspects like SEO support, emails and social media marketing
There you go, if you figure these first few aspects for your WordPress eCommerce website, everything moving forward will be slightly easy. Again, it is very essential to have a smooth start which will only help you propel your eCommerce business and get faster and better returns. And whatever you do, do not forget the WordPress Hosting! Hope this helps and please feel free to share your thoughts in the comments section below!